Sink or Swim Just as the Great Depression hit businesses hard, the “Great Pandemic” is shaping up to be a sink or swim period for many companies. Most physical therapy clinics have taken quite a hit during the COVID19 shutdowns and restrictions. As more and more clinics share their stories with us, we are seeing a trend emerge. About 20% of clinics are already swimming and bouncing back. Another 20% are sinking. They have chosen to stick their head in the sand, waiting for the problem to go away. Still the majority, about 60% of clinics, are just stuck. They want to find a solution and get business back on track, but they just don’t know what to do. These clinics are treading water, barely keeping their heads up, looking for a lifeline. Where does your clinic fall?