The whole area of work related injury prevention and industrial rehab requires a very different approach to marketing. Some clinics struggle to figure out how to do this kind of marketing. The next series of blogs is geared towards this topic and helping therapists understand how to accomplish smart marketing in this area. The posts will address identifying the buyers and their needs and interests, understanding how to do market research, how to reach the buyer, how to make a sales call, and how to track the outcome of your marketing program.
Clinics can divide marketing in this area into pre-injury marketing, which markets to the employers to prevent injury, and post injury marketing. Post injury marketing is similar to traditional out-patient marketing in that it is geared to physicians. However, in work compensation cases you also market to case managers, insurance adjusters and third party administrators. We hope the following section of the blog is informative and useful in guiding your marketing program to be as effective as possible.